Updating a brand is a very delicate process. Even a small change can cause a large impact on your market. Is it time to refresh your brand identity? Follow these 4 steps to make it happen.
Some people think a brand is just a name and a logo. That’s like trying to figure out someone with a name and a picture.
A brand’s value is directly connected to its presence in the memory of consumers. There are 2 ways to analyze that memory, with recognition and recall.
Understand the concept of brands and why they are so important for marketing.